SEO - Link Building

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.
Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed witn-in 24Hrs.

How to increase Link Popularity ?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.
  • Submit your site in popular search engines manually. Don't go for automated submission.
  • Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
  • Provide high quality content - people will naturally link to your site if you have what they want and no where is available.
  • Leverage your personal relastions with other webmasters. Put your site link on their sites. One way links often count for more than reciprocal links.
  • Particiapte in Link Exchaneg Program. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the Search Engine.
  • If you are subscribed in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.
  • Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.
  • Write good articles in blogging sites and give few references of your links with-in that article.
  • Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.
There are other ways but you need to spend some dollars to go for such alternative.
  • Buy a place on high rank website where you can put your link.
  • Subscribe for google's Adwords program to drive traffic towards your site.
  • You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.

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Search Engine Optimization (SEO)- Summary

This is the end of this tutorial and I hope now you have a good knowledge and at least you would need any other help to optimize your web site.
We have covered almost all major concepts related to Search Engine Optimization. Now you are familiar with most frequently used SEO related terminology as well.
You have learnt how to optimize keywords, title, alt, mata tags, anchor and other text from SEO point of view. You also have learnt importance of having good content in your web site and in Miscellaneous Techniques chapter we have suggested you other important points which will help you to optimize your web site
So in brief ethical strategies for acheiving optimal ranking in the search engines are:
  • All Pages Must Conform with W3C Standards
  • Keyword Density is Never Abusive
  • Always Include: Robots.txt, Sitemap.xml, & Urllist.txt
  • Keywords are Prominent in the Title, META tags, & Headings
  • ALT Tags and Title Tags are Not Forgotten
  • Nomenclature is Fundamental to Being Indexed
I have listed down various good resources for SEO on the next page so if you want to do further study on SEO then you can go ahead.
Please send us your feedback at webmaster@tutorialspoint.com.
Keep visiting to us, Happy Learning!
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SEO - Title Optimization

Hope you understand the meaning of HTML TITLE tag which is put inside head tag. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.
This is the one place on a web page where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page. If you do nothing else to optimize your site, remember to do this!
The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is very well known.
Improper or nonexistent use of titles in web pages will keep more websites out of top rankings on Google than any other factor except perhaps for a lack of relevant content on a page or a lack of quality links from other websites that point to your site.

Best Practices for Creating Titles:

Here are some best practices you should follow for creating titles on pages:
  • Each page should have a unique title.
  • If practical, try to include your Primary Keyword Phrase in every title of every page.
  • Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
  • Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
  • If you must include your company name, put it at the end of the title.
  • Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.
  • Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title
  • Make sure the <title> tag is the first element in the <head> section of your page - this makes it easier to find by Google.
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SEO - Optimized Metatags

There are two important Meta Tags and they are the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags should not appear in search results.
The general consensus among SEO experts is that meta tags are dead. Even so, many of these same experts continue to use meta tags in their own sites.
For Google adding the Description Meta Tag won't result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. Yahoo says they use the Keyword Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any other minor search engines that still use.

What do the Meta Tags Look Like?

You can add following in the head section of the web page:
<meta name="keywords" 
         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. 
         about 30 to 40 unique words">

<meta name="description" 
         content="An accurate, keyword-rich description 
         about 150 characters">

Meta Description Tag Tips:

There are few important tips for good meta description tags:
  • Use keywords in your meta description tag.
  • Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
  • There should not be more than 150 chracters in a description meta tag of a single web page.
  • Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips:

There are few important tips for good meta keywords tags. Please refere to previous chapter on identifying good keyword.
  • Use synonyms
  • Use unique keywords
  • No need to repeat any given phrase.
  • You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

Robots Meta Tag:

The important Meta Tag that you may need sometime is the Robots Meta Tag which looks like this:
meta name="robots" content="noindex,nofollow">
Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.
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